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Roborock Mow Campaign

A campaign to launch Roborock's range of robotic lawnmowers to the Australian market.

Overview

We love rock n roll. Nick has even designed an album cover for Black Sabbath, that's how much we love it. So the prospect of launching a brand of robotic lawnmower that goes by the name 'Roborock' felt like a gift from God. The proposition born from the simple insight that a robotic lawnmower gives you more time to 'rock on' elsewhere doing the things you love. And so 'Rock On with Roborock' became our simple headline. The execution would be harder...

Year

2025

Services

Campaign

Photography

Videography

Market

Australia

Sector

Retail

With so many of Roborock's competitors utilising 3D renders of product, we recognised an opportunity to execute a concept grounded in reality. We needed an interesting creative direction capable of showing the lawnmower actually working... so we came up with the idea of having a suitably aged rocker 'rocking on' in his backyard as the robot did its thing.

Aside from core advertising visuals and video, the Creature team set about producing a wave of supporting creative assets to enable a broad rollout across the socials, youtubes and google performance maxes of the world.