North Australian Festival of Arts 2025
Extending the bold NAFA brand system across signage, wayfinding and print for Townsville's biggest arts and culture celebration
After revitalising the North Australian Festival of Arts (NAFA) brand in 2024, it has been a pleasure to continue the journey with them this year. The bold, energetic identity we created has proven its strength, once again setting the stage for Townsville's biggest celebration of arts and culture.
Signage, wayfinding and print
In 2025, we extended the system across more signage, wayfinding and a significantly refreshed printed program. The result is a brand that not only holds strong but continues to evolve, adapting seamlessly to new formats while keeping NAFA's vibrancy at the forefront.
A brand that grows with the festival
Seeing the brand come to life again across the city and watching it carry the same excitement and energy as last year has been rewarding. It is a reminder of how strong design can grow with a festival, becoming part of its story year after year.
