Overview
Andersens has been helping Australians transform their homes since 1959. We’ve been working with the team to evolve the brand, shifting its focus from retail-led, discount-driven advertising to a more considered, lifestyle-led positioning centred around the idea of feeling Right at Home.
The challenge was to modernise a trusted Australian brand while retaining the warmth, familiarity and local connection built over more than six decades. We developed a refreshed visual identity, brand guidelines and creative direction that move beyond price and promotion to celebrate the role flooring and window furnishings play in creating a home, alongside the personalised service, expertise and care provided by Andersens’ local franchisees.
