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The Grove

We've helped Brisbane property duo, Lucindale, hatch a lush new brand for the launch of their latest development.

Overview

Nestled among a grove of native gums, the development embodies the perfect balance of modern luxury and a deep connection to nature. This vision inspired our guiding thought, The sweet spot, a place where the great outdoors meets urban convenience. The logo subtly reflects this idea, with its organic arches becoming a defining feature across the brand. This shape extends throughout the sales collateral and website, creating a visual language that is both refined and inviting. The result is a brand that feels effortless yet considered, encapsulating the essence of The Grove; a place where nature and modern living exist in perfect balance.

Year
Client
Lucindale
Market
Brisbane
Sector
Property