Intermoda
Merging big names NetBI and BRIDJ to make a new name in transport data.
Born from the amalgamation of netBI and Bridj, Intermoda is a new name in transport data. Creature developed the brand from the ground up, including naming, strategy, visual identity and a new website to launch them into their next chapter.
A name and identity built for movement
The name Intermoda reflects the world we work in. It speaks to the multi-modal nature of public transport and our ambition to unify data across systems, teams and services. The name strikes a balance between human and technical, capturing our mission to simplify complexity and turn information into action. This thinking carries through to the visual identity. The custom letter M leans forward, signalling direction and progress. Each detail in the letterforms is deliberate, reflecting our belief that performance lives in precision. In public transport, small improvements can unlock major gains. The Intermoda brand captures that mindset, where meaningful change begins with the data and moves continuously forward.
