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Elementi

Working with this Paddo institution to inject new energy at a time of change.

Overview

Ask anyone in 'Paddo' what makes Elementi Restaurant so special and they might struggle to put it into words... other than producing world-class pizza, there's a vibe to the place that food critics (and our staff) continue to rave on about. We have been working with founder Mauricio to navigate an ownership shuffle and to sum up the intangible energy of the place. The result is a brand identity able to fuel the fire for years to come.

Year

Services

Brand

Digital

Photography

Market

Brisbane

Sector

Hospitality

There's an attitude to the place that locals love... for example, you can't really book... instead, waiting with a glass of quality Italian wine in hand is embraced. The idea of 'no scuse Italiano' was born from many short waits and many conversations with Mau, Jane and the team. It's our way of saying 'good things come to those who wait.'

The new brand identity brings rich photography to the fore. It's grainy, it's blurry, it's warm, it's unapologetically real. Atop photography we have peppered 'italianisms' using hand drawn fonts. And of course the colour palette is warm tomato reds through to deep hues of red wine. It feels as much contemporary as it does unconventional, much like the restaurant itself. The result is a brand language that feels unmistakably 'Elementi' and that we hope will stoke the fire for many more years to come.