campaign
North Australian Festival of Arts
After revitalising the North Australian Festival of Arts (NAFA) brand in 2024, it has been a pleasure to continue the journey with them this year. The bold, energetic identity we created has proven its strength, once again setting the stage for Townsville’s biggest celebration of arts and culture.
In 2025, we extended the system across more signage, wayfinding and a significantly refreshed printed program. The result is a brand that not only holds strong but continues to evolve, adapting seamlessly to new formats while keeping NAFA’s vibrancy at the forefront.
Seeing the brand come to life again across the city and watching it carry the same excitement and energy as last year has been rewarding. It is a reminder of how strong design can grow with a festival, becoming part of its story year after year.
