brand / website / marketing / photography
Transit Systems
We first partnered with Transit Systems back in 2018 to unify their brand after years of rapid expansion across Australia and into international markets. Fast forward to 2025, and we've just launched a major refresh.
Over two decades of rapid expansion, Transit Systems had accumulated a patchwork of local brands through new contracts and acquisitions. With operations spanning multiple Australian states and extending internationally to London and Singapore, they needed a unified identity system that respected local communities while consolidating their global reputation.
In 2018, we created a dynamic visual identity system and website that delivered consistency at scale while allowing room for local expression. The system built on the existing logo, addressing legibility issues, and introduced a flexible framework for colours, typography, and applications.
Six years on, it was time to evolve. In 2024, we refreshed the brand and designed and built a new corporate website, launching Transit Systems into a modern future. The new site provides a contemporary, scalable platform that reflects their innovation, scale, and ongoing commitment to connecting people and communities.
Throughout our partnership, we've also created the Transit Academy brand and website, and now operate as an extension of their marketing team across multiple states.
