brand / sales collateral / website / photography

The Grove

We've helped Brisbane property duo, Lucindale, hatch a lush new brand for the launch of their latest development.

Client
Lucindale
sector
Property
market
Brisbane

Nestled among a grove of native gums, the development embodies the perfect balance of modern luxury and a deep connection to nature. This vision inspired our guiding thought, The sweet spot, a place where the great outdoors meets urban convenience.

The logo subtly reflects this idea, with its organic arches becoming a defining feature across the brand. This shape extends throughout the sales collateral and website, creating a visual language that is both refined and inviting.

The result is a brand that feels effortless yet considered, excapsulating the essence of The Grove; a place where nature and modern living exist in perfect balance.