brand refresh
St Patrick's College
Since 1952, St Pat’s has built a proud legacy. But legacy alone doesn't cut it in today's competitive education landscape. We came on board to refresh their identity, introducing Men of Action, a positioning that honours tradition while inspiring the next generation.
Creature refined the college's positioning around a clear idea, Men of Action, drawn from the Edmund Rice schools touchstone of spirituality of action and reflection. Working closely with leadership, teachers, parents, and students, we shaped a brand that felt authentic, energetic, and unmistakably St Pat's.
We shifted the logo's focus back to the crest. Simplified, strengthened, and made more flexible for modern use. The battlements within the shield became a dynamic graphic motif that helps carry energy throughout the brand. The photography and video direction introduced motion blur to literally capture students in action, culminating in a brand video that brought the Men of Action concept to life.
From student ID cards to billboards, we rolled out a cohesive system across every touchpoint. The launch combined organic and paid campaigns to build momentum, ensuring the refresh landed with the energy and confidence it deserved.
