brand / website
Intermoda
Born from the merger of netBI and Bridj, Intermoda is a new name in transport data. We developed the brand from the ground up, including naming, strategy, visual identity and a new website to launch them into their next chapter.
Intermoda is a data intelligence platform purpose-built for public transport.
It brings together powerful analytics, operational insight and transport domain expertise to help operators and agencies work smarter. From optimising driver performance to reducing dead-runs and improving service reliability, Intermoda equips clients with the tools to lead through data. With coverage across bus, rail, tram and ferry networks, the platform is already delivering results throughout Australia and New Zealand.
A name and identity built for movement
The name Intermoda reflects the world we work in. It speaks to the multi-modal nature of public transport and our ambition to unify data across systems, teams and services. The name strikes a balance between human and technical, capturing our mission to simplify complexity and turn information into action. This thinking carries through to the visual identity. The custom letter M leans forward, signalling direction and progress. Each detail in the letterforms is deliberate, reflecting our belief that performance lives in precision. In public transport, small improvements can unlock major gains. The Intermoda brand captures that mindset, where meaningful change begins with the data and moves continuously forward.
At its core, Intermoda turns complexity into clarity. The platform captures what is really happening on the ground, not just what was planned. From driver performance to timetable efficiency, it surfaces the data that matters most and moves it into action. The operators who lead in data will lead the next decade of public transport.
