The name 'ArmourX' is the result of a considerable strategic process involving all levels of Franklyn leadership (don't forget the lawyers and IP Australia).
Once we landed on a name the real fun began. Being that it is a product brand, we had the challenge of crafting a logomark able to live alongside Franklyn's own oddly shaped logo. Our solution had to be flexible enough to be able to adorn the product itself, as well as all manner of advertising mediums under the Franklyn banner.
Franklyn have their own in house design team, so it was a case of empowering them with a style guide and initial designs, then watching our baby grow from afar.