‘Made Local’ TVCs for Franklyn Blinds

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‘Made Local’ TVCs for Franklyn Blinds

In over 30 years of operation, Franklyn has established a strong brand presence in our local market… so strong that people no longer realised they’re made right down the road in Rochedale, Brisbane.

Creature were recently engaged to help Franklyn address some brand fundamentals that were becoming somewhat lost in the execution of their previous brand and retail television commercials.

With COVID in full swing it felt timely to remind people that Franklyn blinds are ‘made local’ and so we set about creating a creative mechanic that could reinforce this message and their other brand pillars of quality and affordability. at every opportunity, not just when they run a ‘brand’ campaign once a year. What better way to show people where their product comes from than literally show them?

Franklyn Anniversary Sale, 30 Sec TVC featuring Ann

Lets face it… curtains and blinds aren’t exactly an ‘exciting’ product to showcase, but when you see the love that goes into making them, it makes the product that much more human.

So one day (in and amongst the uncertainty of Covid) we descended upon their Rochedale factory with a film crew, drone operator, photographer, some hand sanitiser and some masks. First we set about capturing the production processes of the several types of products they manufacture. At each point we interviewed their staff and discovered the little touches of quality that set Franklyn products apart from the competition. Then, we took some Franklyn customers for a spin around the factory floor, introducing them to the people behind their own products.

Timings were such that their annual ‘Anniversary Sale’ (an we were reassured their loyal customers would be hanging out for) would be the first iteration of this new direction, and so we also captured some retail messaging able to intertwine naturally with messages that support their brand pillars of ‘quality’, ‘affordability’ and ‘locally made’ even in the most retail of retail ads.

But enough jibber jabber… take a look and let us know what you think!

Franklyn Anniversary Sale, 15 Sec TVC featuring Ann

Franklyn Anniversary Sale, 15 Sec TVC featuring Mhairi