Simon Langford-Ely 6/12/20 Simon Langford-Ely 6/12/20

Have a sale, sure. Just not a Covid-19 sale.

“Never before seen prices” they declare during a never before seen crisis. Yuck.

Simon Langford-Ely 3/26/20 Simon Langford-Ely 3/26/20

Productivity over panic during Coronavirus

Simon Langford-Ely 3/23/20 Simon Langford-Ely 3/23/20

Ways for brands to navigate coronavirus

Tactical responses for brands suffering through Covid-19 shutdowns

Simon Langford-Ely 3/9/20 Simon Langford-Ely 3/9/20

Will your brand survive coronavirus?

Consider this. You get to Woolies and your usual Quilton isn’t available. Shit. You see a woman fill a trolley with some brand you’d never heard of. Survival instincts kick in. You imagine being quarantined at home without TP and only a copy of the NT news. You grab, you pay, you rush home, you realise you have to go now, you try, you like. Turns out you’re not a Quilton kid after all... turns out you’ve been a home brand kid all along.