Tactical responses for brands suffering through Covid-19 shutdowns

Consider this. You get to Woolies and your usual Quilton isn’t available. Shit. You see a woman fill a trolley with some brand you’d never heard of. Survival instincts kick in. You imagine being quarantined at home without TP and only a copy of the NT news. You grab, you pay, you rush home, you realise you have to go now, you try, you like. Turns out you’re not a Quilton kid after all... turns out you’ve been a home brand kid all along.