Solar and home construction brand

SolarPay

delivered

Logo
Brand Strategy
Tender Documents
Website
Photography

sector

Solar and Home Construction

client

Stoddard Group

overview

In 2020 Creature set about branding Stoddard Group’s latest venture: SolarPay.

Challenge

The biggest challenge with this branding was communicating clearly with the customer about the SolarPay processes and what the business stands for. Right across Australia, SolarPay is enabling thousands of new home owners to harness the power of the sun and inherently, cutting the cost of their household energy bills in half. Customers can choose to own the system outright the day they move, or just forget it’s up there and it’s theirs to keep in 60 months. Communicating that SolarPay offers no upfront cost while the name include the word “pay” proved to be one of the biggest challenges.

Outcome

For the final outcome we developed 3D rendered solar panel to use as a graphic elements across the new branding. We developed a presentation suite, one pager documents with photography to match. In early 2021 we will roll out the website including a portal where customers can spec their package.