delivered

Name & URL
Design thinking workshop
Logo design
Brand look & feel
Website
Video & Photography
Stationery
Signage

sector

Engineering / Technology

website

quartileone.com

overview

When Red Button Group and Global Technology Incubator (aka 'GTI') merged, we helped them articulate the potential of their partnership to the market. Not even two years on, having been acquired by global engineering firm Aurecon, it seems to have paid off.

process

Through a series of workshops with directors and leadership, we emerged with the name 'Quartile One' that not only meant something to the founders but that acted as a starting point for their storytelling.

strategy

Long story short, a “quartile one” business is one that has reached peak performance as illustrated on 'The Curve' – a data visualisation the team had developed by analysing a whopping 85,000+ years (yes, years) worth of mining asset data... and the data shows that a business able to achieve “Q1 performance” typically leaves its competitors in its dust. By partnering with Quartile One a client is tapping into a data engine capable of giving their business what we coined "the leading edge."

solution

We set about creating a look and feel inspired by data patterns. We wanted to demonstrate the team’s unique ability to extract meaning from within complex data. Our choice in typography, colour and pattern allowed the brand to carry a certain 'techy' aesthetic without going as far as to be alienating to their largely mining and engineering oriented audience. After all, the end goal for their clients was to ascertain certainty, which the brand conveys in tonnes.

results

Within a year of launching the new brand, Quartile One were firmly in sights of global engineering firm Aurecon, and have since been acquired. Continuing under the Quartile One banner, the name continues to serve as a storytelling device that conveys the value of working with them.